Available for projects & senior opportunities

Translating complex operations into
scalable learning ecosystems

My name is Erick Vasconcelos. I am a Learning Experience Designer with over 9 years of frontline experience at companies like TikTok and 99. My specialty is decoding complex operations and business processes to build training journeys that drive real impact and operational traction.

All powered by proven instructional design methodologies, artificial intelligence automations, and data-driven workflows.

Continue
About Me

Instructional Design
driven by results

1

The best corporate learning is that which simplifies what seems inaccessible and delivers immediate value to teams' day-to-day work. That has been the approach I pursued across every project I have led.

2

At TikTok, this meant designing rapid cycles to train over 1,500 moderation professionals in dynamic operational scenarios. At 99, it translated into architecting the learning ecosystem and sales enablement tracking. At Avenue Code and TTEC, I implemented scalable training development routines and key learning indicator dashboards.

3

I combine a foundation in communication and research with modern artificial intelligence tools to automate operational steps and focus on what truly matters: creating intuitive, measurable, and scalable learning experiences.

Foto de Erick Vasconcelos
Erick Vasconcelos
Senior Instructional Designer & Training Expert
Global-Scale Curriculum Architecture
Learning Experience Design (LXD) & Andragogy
Generative AI Workflows & Automation
Complex Communication & Technical Storytelling
Education
Master's Degree in Communication
Federal University of Pernambuco · UFPE
Bachelor's Degree in Journalism
Federal University of Pernambuco · UFPE
Career Trajectory

Professional Experience

Click on any role to expand full details of deliveries and business impact.

  • • End-to-end rollout of LMS Beedoo for the entire commercial sales force.
  • • Structured a Kirkpatrick Level 2 metrics framework to evaluate learning transfer.

Liderança da modernização da infraestrutura de capacitação corporativa, gerenciando o ciclo completo de implantação e governança do LMS para a força comercial nacional — desde o alinhamento de escopo com lideranças executivas até a arquitetura de catálogo e trilhas assíncronas.

Estruturação do programa de sales enablement e integração comercial alinhado aos playbooks de vendas, implementando framework de avaliação baseado em Kirkpatrick Nível 2 para mensurar retenção técnica e acelerar a produtividade em campo.

Implantação de LMS Kirkpatrick L2 Sales Enablement Governança de Currículo
  • • Led the LATAM L&D pod for 1,500+ in-house and BPO moderators across global Monetization Integrity operations.
  • • Engineered Generative AI workflows for automated parsing of complex corporate policies.

Liderança técnica do pod de T&D LATAM em Monetization Integrity, sendo responsável pela arquitetura curricular, governança pedagógica e capacitação crítica para mais de 1.500 moderadores internos e de BPO em um ambiente global hiper-regulado.

Concepção de esteiras com IA Generativa (LLMs) para parsing semântico automatizado de políticas corporativas, reduzindo o ciclo de produção em ~70% e garantindo alinhamento em sprints quinzenais com paridade multilíngue (PT/EN/ES).

Pipelines de GenAI Parsing Semântico Storyline 360 Monetization Integrity Sprints Ágeis
  • • Strategic learning consultancy in digital transformation and agile upskilling for enterprise clients.
  • • Key project: enterprise Scrum upskilling curriculum for Braskem.

Consultoria estratégica de aprendizagem voltada à transformação digital e upskilling corporativo para contas multinacionais, conduzindo diagnóstico de necessidades (LNT) e desenho de competências técnicas.

Concepção da trilha corporativa de capacitação em Scrum para a Braskem no Articulate Rise 360, aplicando Action Mapping e dinâmicas de tomada de decisão baseadas em desafios reais de negócio.

Rise 360 Action Mapping Upskilling Ágil Transformação Digital
  • • Knowledge management across global enterprise accounts: Mastercard & Kaiser Permanente.
  • • Bilingual KMS architecture for highly regulated environments (HIPAA) at international scale.

Gestão de conhecimento (KM) e arquitetura instrucional para operações de BPO de missão crítica, liderando o desenvolvimento de soluções para contas corporativas nos setores financeiro (Mastercard) e de saúde (Kaiser Permanente).

Padronização de procedimentos e base bilíngue (EN/PT) para Mastercard, além de simuladores clínicos ramificados no Storyline 360 com rigor regulatório HIPAA para Kaiser Permanente.

Knowledge Management Storyline 360 Conformidade HIPAA Operações Bilíngues (EN/PT)
RF
Instructional Designer
ReFrame Learning • 2018 – 2019

Instructional design for corporate learning platforms, focusing on microlearning, gamified interactive journeys, and self-paced modular architectures.

BTG
Social Media Analyst & Copywriter
BTG Agência • 2016 – 2018

Development of advertising narratives, creative copywriting for corporate brands, strategic digital content planning, and audience engagement analysis.

Logo UFPE Logo UFPE
Higher Education Teaching Intern - Advertising and Marketing
Federal University of Pernambuco (UFPE) • 2013 – 2014

Facilitation of theoretical and practical undergraduate lectures, active learning methodologies, syllabus design, and mentoring academic capstone projects.

Skills

Tools & Methods

Below are the four integrated pillars that underpin my deliverables in technical learning, governance, and innovation. Click the tabs to switch between skill areas.

Instructional architecture driven by learner autonomy, practical transfer to the workplace, and measurable business impact assessment.

ADDIEAction MappingKirkpatrick L1–L4Training Needs Analysis (TNA)Curriculum DesignMicrolearning
Continue
Project Portfolio

Impactful Case Studies

Explore below instructional design case studies delivering measurable business impact. Click the tabs on the left to navigate between cases.

For content development, eLearning, and other visual examples, visit Behance.

Continue
Let's Connect

Ready to collab?

I am available for strategic L&D initiatives, LMS implementation, curriculum design, AI enablement, or senior roles in instructional design and corporate training.